I have two boys, so that's my focus when it comes to clothing. There are lots of amazing lines that make girls' clothing ONLY (including Matilda Jane, Llum, and Twirls & Twigs), but I won't be talking about those here. All of the following brands make super cute clothing for BOTH genders.
These brands are listed in alphabetical order. Soon I will have a version up on my blog with photos of my boys wearing all brands listed. (Note - this post contains some affiliate links. Linking to any of these sites through my site will not effect the price you pay, but in some cases I'll receive a small portion of your purchase price. Thanks for supporting SampleSaleMom.com!)
Beeetu - This is a Spanish brand, with strong, vibrant colors that don't fade, really playful, loud designs, and an extra touch - many of the toys have small toys toys fitted with Velcro, that can attach or detach. I know that sounds weird but it LOOK adorable! Unfortunately this seems to be one of those brands that is hard to come by in the US. I have ordered from them in the past on Zulily, when they had Beeetú on sale, but that was a while back and I haven't seen them since. If you order through the Beeetu website, you'll get stuck with a massive shipping charge. I've written to the owner and she is very friendly, said she'd give me a lower shipping quote if I emailed her before purchasing. Sizes run true to size (or maybe a wee bit small after washing/drying.) If you happen to be traveling in Europe, look out for Beeetu and bring some back with you!
Crewcuts - I've always though J Crew was a little too preppy for me, so I didn't check out their kids line until recently - but WOW! Some really great stuff. And free shipping on their site on all Crewcuts! I last ordered during their special 50% off sales. I will post when another one of these happens on my Facebook page - but apparently, it was short-lived. The sale lasted only one day. Crewcuts has a wide variety of nice, SIMPLE all-cotton, color-block boys tees that are extremely soft and light to the touch. Styles we've tried so far seem to run true to size.
Feather Baby - Lovely, ultra-soft organic cotton baby outfits. The patterns and accent colors are light and airy. Mostly pastels and small prints, not saturated, bright colors like most of the other brands I love. Use the store finder on their website for locations near you (for MA it's easiest to just search for all of Massachusetts, since the Boston location they have listed has closed.) Or check Gilt, since Feather Baby is often on sale there.
Hatley - Playful, rich, intense colors and fun prints. Possibly the best raincoats out there, with adorable prints, a nice cotton lining and soft, flexible non-shiny exterior. And their pajamas!!! I love the way Hatley really breaks out of the boy/girl traditional roles for color. See My son has some gorgeous turquoise and lime green Hatley turtle pajamas. You can buy Hatley at Nordstrom… but I'm not even linking them here because their prices are so ridiculously obscene. Amazon is the best place to get Hatley at a hefty discount. They have some incredible sales at end-of-season or on items that are being discontinued.
Janie and Jack - Although most of their styles are too preppy and/or dressy for my casual boys, they have some killer deals on the markdown racks in their stores. Nice appliqué, themed t-shirts, dress clothes, dress shoes, sweaters, and soft-cotton reversible sweatshirts. I have to mention here that they once had a hiccup on their website (intentional or not? We'll never know… Check out people's excited reactions to the sale here.) where several fantastic items were inexplicably marked down to $5 each with free shipping. I stocked up!!! I keep waiting for that to happen again… if it does, I will post about it again.
Joah Love - If you want your child's wardrobe to be described as hip, cool or edgy, this one is for you. Joah Love's designs don't look childish - some are like pieces taken and shrunken down from a 20-something's closet. This brand runs BIG, by a full size. My son is still wearing a sz 6 Joah Love t-shirt while he's in a 7 (or even an 8) in almost every other brand. This is a refreshing change, since my 5 year old is already sizing out of some of the brands I love! I look forward to seeing them in many more Joah Love pieces until my boys are in their tweens. To avoid paying full price, check Zulily and Gilt (do a search in the search bar for Joah Love - Zulily has an option that will notify you when any brand is on sale again.)
Jojo Maman Bebe - A Euro brand with cute appliqué shirts, jammies, swimwear and reversible sweatshirts. But what I love them most for is the Fisherman's coat. This is the best raincoat we have ever had (and we've had many). Thick, supple exterior, soft, high quality full cotton lining. Nice little details. And unlike the clothes, which seem true to size, their outerwear runs quite generous. The size 5/6 Fisherman's coat can be worn until your child is a solid size 7. Again, to avoid paying full price, check Zulily (do a search in the search bar for Jojo Maman Bebe - Zulily has an option that will notify you when any brand is on sale again.) and also check Amazon.
Livie and Luca - A highly coveted (but generally expensive) brand, this line makes quality leather (comfy) shoes for kids that wil last and look amazing. For the best prices, after checking Livie and Luca's own site as a baseline, check Amazon. Then check 6PM - you'll generally pay a lot less than the boutique prices (sometimes even on brand new designs, but prices vary widely by week.)
Kate Quinn Organics - Nice, soft organic cotton in pretty designs with an earthy vibe. Runs a size small (especially if you machine wash/dry it, which you're probably not supposed to but I do.)
Mini Boden - Ah, this may be my favorite. Beautiful detailing on everything this British company makes. Quality and customer service are excellent. Iconic, colorful appliqué tees with sewn on designs, the cutest boy socks (they come in a 7 pack sock-box, to match all sorts of different colored outfits.) My favorite thing Mini Boden makes is their warm, gorgeous lined pants for winter. And their winter jackets are wonderful too! See my blog for reviews of recent Boden sample sales if you live in PA or MA, and lots of ways to save money on Boden wherever you live. I find this brand generall runs true to size.
Morfs - I'm linking to Gilt here, where Morfs is still available, because this line is being discontinued. Sad! Known for their sewn-on appliqué tees with stretchy striped arms. While Boden's appliqué tees tend to have illustrations of animals or vehicles, Morfs are people and writing. One of my son's favorite clothing pieces ever was his "lil' bro" Morfs shirt, which you can see on my "shopping tips" page.
Oilily - A classic (and very expensive) Euro brand. The details are amazing on a lot of Oilily pieces - hand stitching and embroidery. Be aware that this brand runs a full size small - at least for boys. Try searching ebay for some new (discounted) or lightly used Oilily if you don't want to pay full price.
Peas and Queues - This is one of the only brands I like that includes some poly content. Normally I only buy 100% cotton, wool, or other natural fabrics. But Peas and Queues styling is quite nice, and uses the poly well - jackets, tees, little man-type clothes. Runs true to size. Often on sale on MyHabit with a hefty discount.
See Kai Run - There are lots of shoes I like but these have always been my favorites. The reason? The bright variety of colors and designs available, at a relatively low price. So pretty. Roughly 100X better looking than Stride Rite. You need to shop around to get the best deal on See Kai Run, because they have sales all over the place. After checking the SKR website itself, check Amazon. Then check MyHabit and also 6PM - one of the three will have them will have the best price on a particular model of SKRs at any given time, but prices fluctuate by the day.
Tea Collection - First the good - Tea is ethically made, and has a unique sales model, where their designers go around the world to different places, study and photograph the graphic design in that region, and then capture the feeling of that area in one season's line. As a traveler and as a graphic designer, I LOVE this! Past collections have included India, China, Japan, Bali, Turkey, etc… I am always curious to see what's next. They have a way of integrating images and type that is so visually appealing. However, Tea is kind of like a Ferrari. It looks incredible. But if you don't take care of it it breaks down and costs you a lot of money. Meaning, Tea tends to fade and stain over time more easily than a lot of the other brands on this list. So you aren't supposed to put it into the dryer, and you must stain treat it right away. (We use this stuff. It's the BEST.) I've also been told by Tea aficionados that washing your Tea with a cup of vinegar when you first buy it will help preserve the colors longer. Nevertheless, it's definitely in my top 5 favorites and has a cult following. Tea runs true to size or a bit big. Lately the boys pants/shorts have run a full size big, so I think they may have changed their sizing in the past year.
Tuff Kookooshka - This company is small, ethically run and USA-made, and their outerwear and hat designs are absolutely adorable. Made of polartec fleece, the pieces are handmade, and they are perfect for New England Springs and Falls. My only complaint is that their jacket sizes only go up to size 6 (which my 5 year old has already outgrown). If they would keep making up to size 9, I'd keep buying! Recently featured themes include animals, florals, superheros, and mermaids. Check Zulily for sales, esp. around February.
Vaenait baby - This is another extremely affordable brand with ultra cute stuff. Mostly soft appliqué pajamas. Go through the link and you can see page and pages of different styles, each one cuter than the next. And again, almost all of them only go up to size 6/7 (sigh..) which is considered an "XL". I'm really annoyed that I didn't discover it when my kids were toddlers. If you're obsessed with pjs, you must try some of these. And if anyone from Vaenait is reading this, PLEASE start making more of your designs in the big-kid sizes!
Wobaby Basics - These organic cotton pajamas are probably the best we've ever had for cold New England winters, because the bottoms are fully reversible. It's like getting two pairs of pjs in one! They're also truly unisex, unlike most brands. Unfortunately, WBB is expensive, and I have not seen them on any flash sale sites in a long time (but I'll keep checking!) Goes up to size 8 and runs about a half size small after washing/drying.
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